Selected
Works

Figma BuzzMay 2025

I led design for Figma Buzz, a new editor for marketers and brand designers to create on-brand content. I defined the editing system, extended Design System capabilities into a new context, and shipped features like Focused Editing, Make Image (using gpt-image-1), the Inline Toolbar, and more. Launched at Config 2025.

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Tone Dial
June 2024

The Tone Dial lets presenters shape how their ideas come across by adjusting tone along a tactile axis. I designed and shipped it with a small team in under a month, and it became part of the wider conversation around AI UI and creative tooling.

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FigJam to Slides
September 2024

I designed a feature that turns a FigJam board into a structured Slides outline, helping users move smoothly from early ideas to presentation. It points to a broader ambition: blurring abstraction boundaries across Figma and making workflows feel more connected. Demoed by Jordan Singer and Dan Meija at Config 2024.

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FigJam Monetization
June 2024

To upsell Pro features, I designed contextual nudges that showed up naturally in the user journey. Instead of banners, we focused on helpful, well-timed prompts. I animated each visual myself in Origami to keep them playful and lightweight.

FigJam AI
November 2023

This was Figma’s first step in building native AI features, and I led design across the full bundle — including Generate Templates, Prompt Browsing, and Sort & Summarize. I worked closely with Matt Chan, Andrew Schmidt, and Rocky Chen, guiding the overall direction. The patterns and frameworks from this work helped shape Figma’s internal AI strategy mid-2023 and influenced future features like First Draft.

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Jambot
August 2023

Jambot was Figma’s first AI feature: a ChatGPT-powered plugin for FigJam that helped teams brainstorm, generate icebreakers, rewrite text, and more. Aosheng Ran and I worked on the design for its initial launch, which was demoed by Dylan Field at a16z’s AI Revolution panel. Jambot helped position Figma as one of Fast Company’s most innovative companies in the Applied AI category.

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PLUGIN

FigJam Growth
June 2023

Worked on FigJam’s early growth strategy, testing ways to reduce friction and increase activation by focusing on onboarding, permission states, and other key levers.

Jam-o-ween
October 2022

I added seasonal Easter eggs to FigJam, like a pumpkin carving widget and a spiderweb emote wheel. These small touches brought a bit of fun and delight to the product.

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PLUGIN

Open App
October 2022

To help more people explore Twitter without barriers, I designed the company’s first iOS Open App experience—focused on browsing Tweets, Communities, live sports, and search without needing an account. I led the vision work, mapped a year-long roadmap, and partnered across teams to define what an open experience could look like. While the feature didn’t ship, the work set direction for future logged-out experiences.

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Twitter Growth
April 2021

Led growth design for Twitter’s acquisition portfolio, spanning Logged Out Web, Account Access, and Onboarding. Notable launches like the First Like animation and Single Sign-On helped drive Twitter’s growth inflection point in 2022.

Tweet Sharing
April 2022

Explored a feature that let users share Tweets with decorative frames to other platforms, making it easier to extend Twitter conversations beyond the app, especially around events and communities.

Muse Mediation
December 2018

Shaped the experience for Muse Meditation’s global e-commerce relaunch and brand refresh, which earned a Webby People’s Voice Award. Also supported content creation and asset production throughout the project.

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Speaking
& Writing

Config SF: Buzz Deep Dive
May 2025

Shared the design process behind Figma Buzz alongside the team, highlighting the key decisions, challenges, and insights that shaped the product. Offered a closer look at how we built a tool that helps marketing teams create on-brand content in Figma.

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Config London: Keynote
May 2025

Introduced Figma Buzz on the keynote stage alongside Dylan Field, Yuhki Yamashita, and many other Figmates. Demoed the product live with Jasmine Stoy in front of an audience of over 1,000 attendees.

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From Frame to Finish
April 2025

Spoke with the Friends of Figma Toronto community about advocating for craft and quality throughout the product development process, from early product definition to design and implementation.

Sneak Peek
October 2024

Joined a few Figma teammates to share a behind-the-scenes look at our working files with Jayneil Dalal on Sneak Peek, giving a closer look at how we design inside Figma.

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Maker Collective
September 2024

Hosted and spoke at Figma’s Maker Collective in Toronto, opening with my talk Crafted to Fit on how quality shows up across the product process. Also hosted speakers and co-led workshops to help teams define what quality means for them.

The Prompt Magazine
June 2024

Contributed to The Prompt by Figma Story Studio, exploring what good design looks like in the age of AI. The piece featured insights from Noah Levin, Jordan Singer, Marco Cornacchia, and Oscar Dumlao.

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Lovers Magazine
December 2023

I shared my design journey, creative process, and current inspirations in an interview with Lovers Magazine, reflecting on the experiences and ideas that have shaped my approach to design.

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Creative Bloq
December 2023

I spoke with Creative Bloq about my day-to-day, from making meetings fun to launching Figma's new AI tools.

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Figma Like the Pros
February 2023

Featured in Figma’s Figma Like the Pros video series, where I shared how FigJam onboards new users and the design thinking behind it.

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Natasha Tenggoro

Info

hello@tash.work